We all know how important marketing is for any business. No one can purchase from you if they don’t know you exist.  
Here are some marketing tips to get you started on your journey

1. DETERMINE WHO IS YOUR TARGET AUDIENCE

• What brands they like
• What shops they buy from
• What they watch/ listen to
• What their interests are
• Where they are located
• What are their values?
• And most importantly; how your product solves a pain point for them.

Here is an example of one of our target audience personas 

Deep thinking Debbie:

25-45, has a job but not her dream career, very into personal development and wants to work towards her business/ dream career, practices mindfulness and meditation and in her “glow up era”, loves beautiful stationery and candles and things that make her look and feel good. She will use our journals to map out her goals and also work on her mindset.

2. HOW CAN YOU REACH YOUR TARGET AUDIENCE?

Think about where your target audience hangs out, physically but also online. What social media platforms are they on? What shopping centres/ markets/ expos do they frequent? Who do they follow on social media? What podcasts are they listening to? What TV shows are they watching?

Understanding this allows you:

1. Efficient Resource Allocation: Don’t waste your time and effort building a presence on platforms that your target audience isn’t interested in. You want to be investing your time into marketing that resonates with your target audience in order to yield maximum return on your efforts.

2.Tailored Messaging: Different platforms cater to different demographics and have unique content styles and cultures. Understanding who your target audience is and where they hang out allows you to create content that resonates with them. For instance, what works on LinkedIn (a professional network) will not work as effectively on TikTok (which has a younger, more entertainment-focused user base).

3. Effective Engagement: Being on the right platform increases the chances of your target audience interacting with your content, thereby boosting these metrics and your content’s overall reach and growth of your account.

4. Building Authentic Relationships: Being present on platforms your audience frequents allows for more organic and authentic interactions. This helps in building trust and fostering loyalty.

5. Competitive Analysis: Knowing where your audience hangs out also means understanding where your competitors are likely active. This provides an opportunity to analyse competitors’ strategies, see what’s working for them, and differentiate your brand accordingly. We cover a full competitor analysis in our Marketing Journal.

3. KNOW YOUR CUSTOMER JOURNEY

Think about where your target audience hangs out, physically but also online. What social media platforms are they on? What shopping centres/ markets/ expos do they frequent? Who do they follow on social media? What podcasts are they listening to? What TV shows are they watching?

The customer journey is synonymous with your marketing funnel. You need to know what your funnel looks like so you can target your messaging to where they are at in the journey. For instance, if a potential customer has never heard of your brand, the messaging you’d convey to them would differ from what you’d present to someone familiar with your products and on the brink of making a purchase.

One of the primary reasons understanding the customer journey is essential is that it facilitates personalized communication. Consumers are inundated with countless ads and promotions every day. Generic, one-size-fits-all messages can easily get lost in this barrage.

However, a message tailored to a consumer’s specific stage in the buying process can stand out, resonate more deeply, and drive desired actions.

 If you loved our tips, make sure you get your hands on our Marketing Journal which gives you guided exercises  and hacks to improve your marketing. It is the exact strategy I use to review and plan your future marketing campaigns.