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Marketing Audit and

Strategy Development

Who We’ve Worked With

The proven marketing strategy

that will propel your growth

In a realm where data is the new gold, our Marketing Audit & Strategy Development service mines your past performance and competitive landscape to craft a commanding strategy that positions you a cut above the rest. We’re not just about insights—we’re about transformational action that elevates your revenue and trims the fat from your marketing spend.

About Your Marketing's Marketing Strategy Development service mines your past performance and competitive landscape to craft a commanding strategy that positions you a cut above the rest.

Your Strategic Advantage

Competitive Analysis

Allows you to understand the competitive landscape and where you sit in it because let's be honest, that is what your customers will be doing. It is important to understand what others are doing, how you differ and spot any gaps in the market you can capitalise on.

Profit Focused

Slice through wasteful ad spend by honing in on what truly converts, turbocharging your profit margins. Every dollar you invest should yield maximum returns. It's not just about increasing sales; it's about amplifying profitability. Let us ensure that every dollar works as hard as you do.

Data-Focused

Data is the only thing that is concrete and is the best indicator of where you should spend your money. We deep dive into your data to find this for you and present it in a graph/ table for you to better understand

Strategic Synthesis

We then take all of this knowledge and look into our next steps. We evaluate all our options and put them into a matrix that determines the most cost effective marketing strategies along with the easiest for us to implement. Giving you maximum profit and an action plan moving forward

Who Is This For?

Business owners seeking clear guidance on optimising their marketing budget for maximum ROI.

Entrepreneurs who want a comprehensive analysis of their market positioning and growth opportunities.

Business owners who are sick of floundering with no direction and want a clear step-by-step action plan to scale their business.

What’s Included in Our Marketing Strategy Development Services

Understanding your target audience, including their demographics, pain points, psychographics, interests, and values.

Explore your brand identity, covering brand colours, personality, font, mission, values, brand story, and product offerings.

Define your business goals, encompassing growth, profit, sustainability, and identify where you aspire to be, along with the reasons hindering your progress and the key performance indicators (KPIs) to measure success.

Conduct a comprehensive analysis of your competitors, which involves identifying their offerings, unique selling points (USPs), marketing strategy analysis as well as their strengths, weaknesses, and opportunities.

Compare your product offerings with competitors, identify potential missed opportunities, and develop marketing strategies to stay competitive.

Map out the customer journey from brand discovery to conversion, analyze changes that can enhance the journey, and compare it with competitors.
Evaluate your marketing efforts, determine what has worked, what hasn’t, and why, drawing insights from past data.
Assess your website’s flow, analysis, and navigation to ensure an optimal user experience.
Perform a comprehensive SWOT analysis, considering insights gathered from competitors, marketing data, customer journey, product offering, and website analysis.
Develop organic content ideas aligned with your brand and marketing strategy.

Formulate a strategic marketing plan, including a 3-month plan and checklist, to address identified areas for improvement and capitalise on opportunities.

What You Get

Identifying overlooked opportunities through our competitive and SWOT analysis to transform weaknesses into strengths and untapped ideas into opportunities.

Invaluable insights and personalised guidance from an external perspective, ensuring a fresh outlook and actionable recommendations tailored specifically to your business needs.

Streamlined processes tailored to your business needs, optimising workflows and enhancing efficiency to save you time and resources, allowing you to focus on scaling your business effectively.

A strategic roadmap outlining how to scale your business, providing precise steps to achieve your goals.

Tim and Steph F.Success School
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Ann's expertise in digital marketing is truly exceptional. Her meticulous approach to research, analytics, and strategic planning has been invaluable to my business Success School. From competitive analysis to crafting comprehensive buyer personas, Ann consistently delivers top-notch results. Her dedication and insight have not only helped elevate our marketing efforts but have also provided invaluable insights for our business growth. I wholeheartedly recommend Ann's digital marketing and advertising services to anyone seeking a knowledgeable and reliable marketing professional.
Brianna H.Journey With Numbers
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Ann truly is a Facebook ads and digital marketing specialist! If you want to get clear on your business, without the bulls*it, then Ann is the lady for you. Not only has she given me guidance but also practical and lasting skills to make my business flourish! She also keeps you accountable, which I love. Her sessions are so comprehensive and cover everything from finding your target audience, branding, ads, website optimisation, plug ins and strategy. I wouldn't be where I am without her. Highly recommend!!
Steph M.Muse for Hair
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I had the privilege of having Ann as my business coach, and I can confidently say that she has been a big part of the successful launch of my dream project—an e-commerce business specializing in DIY hair extensions.
Dellah M Beauty Lounge
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I have been working with Ann for a year on my marketing for my beauty products and salon and Ann has been amazing for me. She comes with a wealth of knowledge in the space and taught me so much about not only the marketing side but making sure my numbers were correct to ensure maximum profit in my business.Since working with Ann, I have gone from $5000 per month in the beauty products sales to over $60,000 months consistently. And we are now working on a rebrand as it has grown so much (and originally I named it after my salon) but now want to make the two separate due to the success of the products! So happy with how its gone!Couldn't have done it without you Ann
Review for Facebook Ads Implementation
Subha J.
Maxxy Jae Boutique
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I feel incredibly fortunate to have crossed paths with Ann and to have collaborated on implementing my meta ads. Thanks to Ann's cannot be put in words, my eco-fashion e-commerce venture has not only flourished, but has instilled in me a newfound confidence for the future. I attribute our success to Ann's ability to transform a blank canvas into a roadmap for progress, keeping us steadfast on our long-term aspirations.
Jess R.Moode
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Ann is so incredibly generous with her expertise in digital marketing and advertising. She offers tangible insights and recommendations for a wide variety of ecommerce categories, spanning both product and service businesses. Ann shares more than ads advice. She incorporates brand strategy, commercial mapping and marketing to empower her cohort to understand how best to apply ads to their unique marketing strategy. Highly recommend working with Ann if you're lucky enough to get the chance.
Marina GBriona Jewellery
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I really enjoyed the Meta Ads Mentorship - I’ve learned SO much from Ann! Especially coming from someone who has played around with ads for a very long time but not realising their capabilities or strengths!Ann was wonderful and really dedicated her time to help me understand the tips, tricks and how to set everything up properly! She was available through out the 8 weeks and made each session very easy to digest!Would highly recommend this to anyone who has a small business! It is an absolute game changer!
Charlie CCharlii and The Nest Boutique
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When I started working with Anne, I had no idea how advertising really worked all the backend of Meta and the campaigns were overwhelming and confusing. I really like Ann's approach of simplifying it. I believe she taught me what I needed to know to start scaling my ads and things like when I should turn them off or when I should add more budget or when I shouldn't touch them at all. And clearly has a wealth of knowledge when it comes to met advertising and I would 100% use her again in the future luckily because of Ann, I feel I finally have a grip on what I'm doing and I've been able to scale my business from 10 months to 50 K months with advertising.
Review for Facebook ads mentorship
Subha J.
Maxxy Jae Boutique
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Ann's attention to detail and insightful feedback on statistics have been instrumental in my success. In the past 30 days alone, my conversion rate has soared by an impressive 93%. I am profoundly grateful to have Ann as a mentor. For a startup like mine, her guidance has been nothing short of a lifeline. With her support, I am emboldened to face the challenges ahead with my head held high. Thank you, Ann, for your unwavering support and expertise
Alex TempanyAlex Tempany Jewelry
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Ann is exceptional – she is incredibly knowledgeable and experienced. She’s objective, patient and over-delivers at every step of the journey. It’s been enjoyable and effective, and I don’t doubt I’ll receive tangible results from our work together.
Steph PInstant Mani Co.
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Ann is an absolute Meta gun. Whenever I have a question, whether it’s technical or performance, she’s the first person I turn to. You won’t find someone better at reading, interpreting and optimising data.
Danielle LRealmark
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Ann has helped us so much with the marketing for our business. Everything from helping our agents build their personal brand to helping market houses (for sale and lease). Ann is so knowledgeable and her knowledge in ads not only extended to marketing but also business acumen. Working with her, we have been able to not only get more listings but sell the ones we have a lot faster. She is also very easy to work with and flexible with our ever changing schedules. Would 110% recommend
Kayla K.Kaela Lu
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As someone who has benefited immensely from Ann Thai's guidance, I can confidently say that her approach to business and entrepreneurial advice is nothing short of remarkable.Ann's unique blend of expertise, empathy, and genuine passion for helping others is what I believe sets her apart. Ann has an ability to see beyond the surface-level challenges and opportunities. She has a knack for delving deep into the core of a business and providing tailored advice that speaks directly to its needs. Whether it's strategic planning, marketing insights, or organisational development, Ann's guidance is always insightful and actionable.
Chloe M.Designer Den
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I have been working with Ann for 5 months and have managed to triple our revenue in that time! When she says she can read data, she isn't kidding. She was able to see things in the data, we completely missed as someone who isn't data/ math savvy. She found the roadblocks in my business (surprisingly was creative and website navigation which we had no idea of!) and has since allowed us to increase our website conversion rate and pay less to acquire a new customer and made our business finally profitable!!She is so much more than just marketing, she looked into our business from a holistic perspective and saw all the gaps and worked with us to fix it and now we run profitably each month. I am so thankful for all her help and I don't think I could have ever done it without her.
Rachel CHarlow Harry
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Ann’s support was invaluable to our business, she helped us drastically reduce our CPA and drive profit through advertising where we previously hadn’t been able. Her data driven insights were greatly beneficial!